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The Craftsman

BOOK · ON CRAFT

The Craftsman

A sociologist's defence of doing one thing properly — and our answer to why fifteen guitars a year is enough.

Richard Sennett · 20084 min read

This is the book we hand to anyone who asks why we make only fifteen guitars a year. Sennett's argument, unfolded patiently over a few hundred pages, is that the desire to do a job well for its own sake is a basic human impulse — and that modern work spends most of its energy frustrating it.

He is a sociologist, not a luthier, which is precisely why it carries weight. When a maker defends slow work, it sounds like self-interest. When someone who has studied how skill is actually built across trades arrives at the same conclusion, you start to suspect it is true.

Chapter I

The hand that thinks

Cross-section of a braced top plate
The thinking that lives in the hand: a top in section, voiced by feel.

Sennett's central insight, for us, is that skill lives in the hand as much as the head — that there is a kind of thinking which only happens while you are doing the thing, and which no amount of planning can replace. Anyone who has voiced a top knows this in their fingers before they have words for it. He gave us the words.

There is a kind of thinking which only happens while you are doing the thing.
After Sennett

Chapter II

Why the bench beats the showroom

The book is also the reason we believe the corner where the instruments are born matters more than the room where they are sold. A showroom can be staged. A workshop cannot — it shows exactly how the work is actually done, and the guitars carry that honesty out the door with them. Sennett would call that the craftsman's signature. We just call it the smell of the place.